The beauty industry is showing no signs of slowing down here in Australia, as The Australian Financial Review reports that the $6.5 billion industry puts us among the top five beauty markets in the world. This means that if you are passionate about cosmetic products or have a knack for creating them, now is the best time to dive in.
But of course, this is easier said than done. So if you’re looking to begin a cosmetic line from the comfort of your home, we’ve rounded up our top tips for building a fabulous beauty business from the ground up.
Step 1: Find Your Niche
With the array of beauty products available today, it’s essential for budding entrepreneurs to have an assortment that will help your cosmetic line rise above the sea of competition. One great way to achieve this is to find a specialty or niche strength for your products. Ask yourself: How can I separate my products from those already out there, while still keeping them marketable?
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"It is so helpful to have all the information about organic skincare, it’s benefits and the simple recipes distilled into this format. I find all the conflicting information out there very overwhelming, and Lily has done all the research and condenses it all for you. The recipes are so easy, quick and cost-effective. The class size was perfect, and Lily is able to answer any questions you have." * Thank you so much Anne for reviewing last Saturday's workshop! For those who couldn't make it, next available date is Saturday 27 July and can be booked on the website: https://mademoiselleorganic.com/shop/workshops/workshop-diy-beauty-instant-recipes/ * Last workshop class was full, so book early to avoid disappointment ;) * * * #MlleDIY #DIY #DIYbeauty #workshop #beauty #recipe #DIYrecipe #ecofriendly #greenbeauty #beautiful #organicbeauty #ecobeauty #healthyskin #smoothskin #greenbloggers #wellness #dailyroutine #greenbeautyblogger #greenbeautyfanatic #homemade #handmade #natural #organic #zerowaste #crueltyfree #vegan
This means keeping a balance between what customers want, and what you think they would want in the future. And if you’d like your beauty brand to stick around, abiding by Australians beauty principles can definitely help. Elle points out that Aussies love multi-use products with natural ingredients, which is why incorporating them into your line can do a world of good. From here, you can experiment with uses, colors, styles, benefits, and even textures.
Step 2: Make Your Business Official
For your cosmetic line to smoothly operate, it’s important to iron out all the legal and financial aspects of your business. Although a home-based venture can be extremely flexible, there are still formalities that come with owning one, which can also help you establish a solid foundation for future growth. Here are the crucial components you need to know:
- You must create a detailed business plan, as it will help you establish a clear description of your brand’s mission and vision.
- You should have the right permits, licences, and registrations to ensure validity with the Australian government.
- You need to adhere to the regulations of the National Industrial Chemicals Notification and Assessment Scheme (NICNAS) for cosmetics and therapeutic goods for the safety of both your customers and the environment.
- You have to assess your finances, since this will help secure the resources needed to cover the production expenses and successfully turn a profit.
Step 3: Gather Good Suppliers
Often overshadowed by customer relations, establishing a partnership with equally good suppliers is just as important. Suppliers help build the foundation of your business, as they determine much of what your products will be like, and how much they will cost.
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Getting ready for another full day skincare workshop tomorrow! ⠀ ⠀ We had such a lovely workshop last week with some awesome mum-daughter duos, but I committed the cardinal sin of social media and forgot to take any photos! So here's the lesson I learned... Pics or it didn't happen! 🙈 Sometimes it's hard to change your mindset surrounding social media. You see, for a while now, my husband and I have stopped taking pics of our food and posting it on social media...not only because we don't feel the need to post every single thing we do, but we also want to immerse ourselves in the experience and truly enjoy whatever it is we are doing, without the need to document it. Simply being present in the moment! 😊⠀ ⠀ Have you ever missed the chance to record something in your life just because you were too busy enjoying it? If so, what was it?⠀ ⠀ #befraiche #afraicheaffair
Moreover, we shouldn’t forget the importance of responsible sourcing for ingredients and packaging supplies, as in today’s global market, sustainability is an indispensable consideration. In this regard, Pretty Me’s guide to sustainable and ethical beauty product lines explores the differences between labels like “clean beauty,” “vegan,” and “cruelty-free” — all descriptions that you need to be aware of when making your own product. That’s because proper labelling can go a long way in your NICNAS approval process, as well as in marketing your products to conscious consumers.
Step 4: Know Your Brand
For home-based cosmetic lines, branding is highly important since this will be your business’ introduction to the industry and its consumers. From your brand name down to the product packaging, every element of your product will be analysed. This is why getting feedback from industry experts or even friends whose beauty knowledge you trust can help you find your footing.
For beauty branding, it basically comes down to this: Who am I selling my product to? Once you know have a distinct idea of your audience, the creative juices for your marketing plan will easily flow.
Step 5: Sell Your Products Online
With the internet being a playground for new brands, choosing where to sell your product must be carefully thought out.
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Beautiful freshly made lipstick! What a gorgeous colour! * I teach how to make lipsticks, massage candles, creams and moisturising bars in my Skincare Pampering Workshop ;) * If you'd like to join the next class, check out link in bio or: https://mademoiselleorganic.com/shop/workshops/natural-skincare-pampering-diy-beauty-workshop/ Only a few spots left! * This is my only "advanced" workshop so it's only open to those who attended at least one other workshop with me. All my other workshops are for beginners so please make sure you attend or book one before booking the Skincare Pampering workshop ;) * * * #MlleDIY #DIY #DIYbeauty #workshop #beauty #recipe #DIYrecipe #ecofriendly #greenbeauty #beautiful #organicbeauty #ecobeauty #healthyskin #smoothskin #greenbloggers #wellness #dailyroutine #greenbeautyblogger #greenbeautyfanatic #bblogger #homemade #handmade #natural #organic #Melbourne #zerowaste #crueltyfree
As previously pointed out in our Top 10 Creative Business Ideas for Stay-at-Home Mums, Etsy is an awesome site for you to set up shop. Since it’s an online marketplace that caters to artisanal and handmade products, your cosmetic line will feel right at home. Just remember that selling well online is a huge stepping stone for venturing out to a dedicated website and even physical locations in the future.
Go au naturel. DIY your beauty regimen!
Natural Skincare Pampering – DIY Beauty Workshop
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